Startups 101: How to Create a Business Plan
The first thing you need to do is create an executive summary and a mission statement. You need to study your market, compare yourself to your competition, create a share structure, outline financials, and fill out the rest of the pertinent data. You may not want to make a public benefit company unless you already have investors you can turn to for sure. If you are seeking to raise money from venture capital, it is highly unlikely that they will invest into your model.

SE's inspiration is characterized by Sophia's radiant qualities of being: positive, down-to earth, original, mysterious, sexy, and guileless in a perfect world. SE wants other fashion brands and the world to know that everyone in this world matters, no matter your race, ethnicity, financial background or country of origin. SE empowers people to make a difference by: Helping the Underprivileged Children of America. Providing a more Eco-Friendly environment.

SE will seek out make up artists, photographers, stylists, and other professionals within the fashion industry. Each individual influencer will have a personalized URL to direct their clients to SE's website. SE's grassroots efforts will take place in the form of carefully selected event sponsorships. Initially, 50,000 gift cards will be made for distribution within the first year of which we expect at least 25,000 to visit the website URL.

SE will partner with publishers and affiliates such as Google Affiliate, Commission Junction, Avantlink, Affiliate Window, Webgains, Pepperjam, Integrate, Etc. to allow professionals to earn a profit by referring their clientele to purchase items from SE. SE will carry lines of both popular name brand and up-and-coming American Made products by other designers.

SE will begin sales on the retail website, then slowly trickle into many online boutique stores, physical boutique stores and major department stores. As SE becomes a more established brand, price increases will be implemented in 10% increments per season. SE will track user activity through analytic services provided by Kissmetrics to measure which campaigns work best, to better understand our audience.

SE plans to be acquired by LVMH, PPR, Richemont, Valentino Fashion Group, The Aeffe Group, Puig, Diesel, Phillips-Van Huesen, Hermes, Liz Claiborne, Inditex, The Arcadia Group, or Aurora Fashion for a strike price of $300 million. SE is currently seeking seed financing in the amount of $275,000 to be used to cover manufacturing, marketing, legal and operational expenses.

We vow to create the sexiest, most reliable products made from the best material we can find. We vow to provide food, clothing, and shelter for children who are unable to take care of themselves.

This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non public, private, confidential or legally privileged information. The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of Nevada. If you received this document in error, delete any electronic copies of this document and / or return this document to (Name, Address).

The information provided within this Business Development Plan ( BDP ) is confidential; therefore, reader agrees not to disclose it without the express written permission of SE. If you received this document and / or a transmission of this document in error, delete any electronic copies of thisdocument and /or return this document to (Name, Address).

The information, estimates and projections contained herein have been prepared by SE in good faith and on a basis believed to be reasonable. No representation or warranty, expressed or implied, can be made as to the accuracy or completeness of such information. This BDP is submitted in connection with the evaluation of a potential transaction and may not be reproduced or used, in whole or in part.

This document may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended. We use words such as expects , anticipates , believes , estimates , the negative of these terms and similar expressions to identify forward looking statements. Such forward- looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ.

Generative Tech Begins
Generative Tech is the next step in software. It's a new level of human-machine partnership. It turns deep learning engines into collaborators to generate new content and ideas nearly like a human would. NFX started investing in the space two years ago and has invested in four Generative Tech companies so far with more to come. This week we added Generative tech as a new investment category on Signal, the network where investors show Founders what they like to invest in.

So What's New About Generative Tech?
1-2 billion knowledge workers will become faster and better at their jobs. Some will be able to do jobs they couldn't do before. New TYPES of jobs will be created. Human activities will now change quickly. For knowledge workers and creatives, going from zero to one in their minds will never be the same. The expansion of people's abilities, productivity, and efficiency will vastly outstrip the losses over all.

Until now, software has been used to refine our initial ideas into something useful. In the next 10 years, we will expect software to collaborate with us. This will be disturbing to many people. But as with most new human-machine interfaces, we'll get through the discomfort and get used to it. Starting in 2022, Generative Tech is going to have an impact on billions of workers where they live.

What Changed So That Generative Tech Is Happening Now?
The cost to generate images has dropped 100X in the last 2 months. Quality generated text, images, code, speech, etc is rapidly reaching human quality. Generative Tech doesn't face regulation and doesn't need to be perfect to avoid killing people.

Where we are today is just an on ramp. It's now possible that most of our software and human-computer interfaces will be significantly augmented in the next 5 years. That opens up seams of opportunity for Founders.

Advice To Founders Right Now
To catch this wave as a Founder, you need to move this week, this month not in the next 6 months or the next 3 years. Unless you're on a rocketship already, in the fast moving water, I would pause what you're doing and consider focusing on this. We've already invested in 4 companies in this area over the last two years.

Tailorbird uses deep learning to build new floor plans for homeowners looking to perform renovations. These plans are generated from photos and plans taken from the web, and integrated with remote 3D measurements. Tailorbird in PropTech.

Characteristics Of Generative Tech Products
Generative tech products have two layers. The bottom layer is an AI model. That is capable of generating novel output based on inputs that are unique to the user. This stack will lower the technical barriers associated with certain fields.

2. Replace Curation with Creation
Generative Tech is personalization in a way we have never experienced it before. Boomy, Amper, Aiva, Ecrett, SoundDraw and others are a company using AI to generate full-length, original songs in seconds.

3. Low-Friction Interfaces
DALL-E and Stable Diffusion require only simple text prompts to generate stunning artwork in 30 seconds. You could imagine a version of SecondLife where two characters enter a house together, the house could generate something entirely new that fits both users' personalities.

What Will Generative Tech Companies Do?
Let's break down where the next great Generative Tech idea will come from and why it can come from you. For your brainstorming, think: What if I marry one or more base layer AI models with... Avatars, Photo sharing, Video streaming, Legal services, Angel and VC investing.

AI Model Businesses
If you are Founders who build AI and ML models, go through the same list above and see if you can create the AI model for that specific area. Remember, data network effects are typically asymptotic. If you can make them real-time or hyper local, they are more durable.

What function does the application serve?
Where are there hyper local data sets for your AI model that you can own and maintain your data network effects? Where can you plug in to existing workflows, or a browser, or an app? Three quick functions that are clearly working today. There will be more over time.

1. Initial Ideas Collaborator
These companies generate rough drafts or completed projects. They incorporate traditional SaaS tools to help perfect those drafts. Jasper.ai provides specialized writing and image capabilities across disciplines.

2. Coaching/Tailored Feedback
We expect Generative Tech to analyze our performance, generate advice, or incorporate tools that allow us to hone our craft. We learn through a process of trial and error, but we learn faster with a coach. This is going to be the new normal.

3. Uniqueness At Scale
Generative Tech can generate new output for every new user or every problem. NFX-backed The.com allows you to generate hundreds of new websites. Insilico Medicine employs three AI-powered products that work together. One identifies new targets for drugs, while another generates new candidate molecules from scratch.

Generative Tech will have unusual market dynamics because it's already consensus
The Generative Tech sector is moving very fast. Founders will have to move very, very fast to catch up. What you decide to build, who your target customer is, and what your distribution channels will matter a lot. There are many choices in the Generative tech sector today.

How Be Fast Growing and Defensible in Generative Tech
If you're building a Generative Tech business for enterprises, be prepared to be a plug-in to existing systems. Don't try to replace workflows or replace existing software systems. To be defensible, embed in customers' existing workflows and software. Just make sure to move fast and get a network effect.

Speed Bumps
As Founders of an important company, you need to be a steward of society and not just your shareholders. Great Founders step into the risks and solve the challenges quickly.

Founder Challenges
The biggest business risk at this stage of the market cycle is that Founders don't move fast enough into the seams opening in the market. As a Founder, you need to pick your lane very carefully. You want to find the fast moving water.

What Do Great Generative Tech Founders Look Like?
Tell us about your company in 9 easy questions, and you'll hear from us if it's a fit. We invest $1-$4M, and we can help.

Building a Second Brain
Building A Second Brain is a methodology for saving and systematically reminding us of the ideas, inspirations, insights, and connections we ve gained through our experience. It expands our memory and our intellect using the modern tools of technology and networks.

We spend a significant portion of our careers creating snippets of text, outlines, photos, videos, sketches, diagrams, webpages, notes, or documents. Without a little extra care to preserve these valuable resources, our precious knowledge remains siloed and scattered across dozens of different locations. We fail to build a collection of knowledge that both appreciates in value and can be reused again and again.

Part I: Remember
The Building a Second Brain methodology will teach you how to organize and access your knowledge in a results-oriented way. The first step in building a second brain is capturing the ideas and insights you think are worth saving.

By keeping a diverse collection of information in one centralized place, it is free to intermix and intermingle. This also gives us one place to look when we need creative raw material, supporting research, or a shot of inspiration.

A) Think like a curator
Instead of diving in immediately, save them for future consideration. As you begin to collect content, you ll be able to choose which sources to consume in a deliberate way.

B) Organize your content by project
Instead of organizing your files primarily by topic, organize them according to the projects you are actively working on. This ensures that you are consuming information with a purpose to advance your projects and goals.

C) Keep only what resonates
In deciding which passages, images, theories, or quotes to keep, don't make it a highly intellectual, analytical decision. Instead, your rule of thumb should be to save anything that resonates with you on an intuitive level.

Part II: Connect
Once you start collecting valuable knowledge in a centralized place, you ll naturally start to notice patterns and connections. An offhand comment by a client will give you the idea of creating a webpage with client testimonials. A business card you saved from a conference will remind you to follow up.

A) Design notes for your future self
Every time we create a note or make an edit, we can make it just a little easier to find and make use of next time. A powerful mindset for interacting with our notes is to design notes with your future self in mind.

B) Summarize progressively, at different levels of detail
Progressive Summarization is a technique that relies on summarizing a note in multiple stages over time. You save only the best excerpts from whatever you re reading, and then create a summary of those excerpts. These layers are like a digital map that can be zoomed in or out to any level of detail you need.

C) Organize opportunistically, a little bit at a time
Organize your notes opportunistically, in small bits over time. Your rule of thumb should be: add value to a note every time you touch it. By spreading out the heavy work of organizing your notes over time, you not only save time and effort.

Part III: Create
With a substantial reserve of supporting material in your second brain, you never need to sit down to an empty page and try to think of something smart. All creativity stands on the shoulders of giants, and you have the benefit of already having the best ideas of those giants documented in your notes. What should you create? It depends on your skills, interests, and personality.

A) Don t just consume information passively   put it to use
A common challenge for people who love to learn is that they constantly force feed themselves more and more information. The things we create embody and express the knowledge we ve gained from personal experience. We all need to be part of bringing to life something good, true, or beautiful.

B) Create smaller, reusable units of work
Once you start to curate a collection of valuable knowledge in external form, a very different way of working becomes not only possible, but necessary. You will begin to think of your projects as made up of discrete parts. This allows you to work in smaller increments, making use of any available span of time.

C) Share your work with the world
There are many benefits all along the process of building a second brain. Less stress, better focus, more insights, and enhanced productivity. The real payoff comes at the end, when you create something out of the knowledge you ve collected.

Conclusion
Each note in your second brain is a record of something you ve experienced in your life. With all your most valuable ideas at your fingertips at all times, you never need to struggle and strain to remember everything you ve learned. You will no longer think about things in isolation, but as part of a network of ideas in which everything affects everything else.

Over time, you will start to recognize that everything you are learning and experiencing makes sense. You can see, mapped in the notes you are cultivating, the underlying structure of your life. Your second brain becomes like a mirror, reflecting back to you who you think you are.

Building a Second Brain is an integrated set of behaviors for turning incoming information into completed creative projects. It has you optimize an external system that is more reliable than you will ever be. This frees you to imagine, to wonder, to wander toward whatever makes you come alive here and now in the moment.